In episode #1781, we talk about the upcoming trends in marketing that you should be focusing your attention on for the next six months. You’ll hear about withstanding rising costs by optimizing for conversions, getting in tune with the movement toward decentralization in media, and a whole lot more!

• TIME-STAMPED SHOW NOTES:
• [00:25] Today’s topic: Where to Focus Your Marketing Over the Next 6 Months.
• [00:40] Rising costs and optimizing for conversion optimization.
• [01:50] Decentralization in media and building one’s own audiences.
• [03:50] How to avoid the pitfalls of social algorithms and build a lasting audience.
• [04:32] Thinking about marketing and retention in tandem.
• [05:00] Go to marketingschool.io/live to learn about our virtual and live peer groups.

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