Episode #452
What Is the Optimal Way to Create a Sitemap?
October 26, 2017

In Episode #452, Eric and Neil discuss the optimal way to create a sitemap. Tune in to learn why creating a sitemap manually is NOT beneficial for you—especially with all the online tools you can leverage today. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: What Is the Optimal Way to Create a Sitemap?
  • 00:35 – Eric searches sitemap tools and uses sitemap plugins for WordPress
  • 00:52 – You don’t want to create your sitemap manually
  • 01:05 – Your site continuously updates and a sitemap tool can do the updates for you automatically
  • 01:40 – Sitemaps are important because it is crawled by search engines
  • 02:01 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • 02:16 – That’s it for today’s episode!

3 Key Points:

  1. Leverage the sitemap tools and plugins that are available for you online.
  2. Don’t create your sitemap manually as it needs to be automatically updated.
  3. A sitemap is SEO 101—put it on your checklist of things-to-do when creating your website.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
The Rule of 7 Is Dead: Why You Need 28 Touches Now
October 22, 2026

Eric and Neil say the rule of 7 has grown toward the rule of 28, and that buyers touch a brand 8 times for a sub-$100 B2C buy and 23 times at $10K-plus. A gelato shop stranger who knew them from diffe...

Episode
Do NOT Sleep on X Money!
October 20, 2026

Eric and Neil start with X Money, which pays 3% cash back and 6% interest, and argue that the offer is under marketed and would get more people investing. They test an AI-written blog post on a client...