Episode #
How to Find Your Marketing Focus #1927
November 25, 2021

In episode #1927, we talk about the value of having a marketing focus and how to find out what it is. There are many channels available to us as marketers and, while the multichannel approach works best, it does not make much sense to adopt it when you are first starting. That is why you should drill down on the channel that works best before branching out. Tune in today to hear more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: How to Find Your Marketing Focus.
  • [00:49] Using the spaghetti approach: experiment and pick what sticks.
  • [01:36] You don’t have the resources to try all the channels at first.
  • [02:32] The danger of diluting your efforts by trying too much at once.
  • [03:00] That’s it for today!
  • [03:02] Check out marketingschool.io/training

 

Links Mentioned in Today’s Episode:

 

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
How you should price yourself as an operator-creator
January 07, 2026

In this episode, hosts Neil and Eric break down how operator creators should price influencer deals, why most founders undercharge, and when sponsorships hurt long term business growth. They share rea...

Episode
CEO Says Running Company Is a Sh*t Sandwich Everyday
January 06, 2026

In this episode, Neil and Eric break down why running a company feels like a sandwich every day, from CEO pressure and people problems to impostor syndrome and nonstop decision making. They compare fo...

Episode
Companies Are Not Hiring In 2026
January 05, 2026

Why are big companies not hiring in 2026? In this episode, hosts Neil and Eric break down hiring freezes at major companies, rising caution among CEOs, and why AI efficiency is replacing headcount. Th...