In episode #2642, We discuss their recent experiments and findings in this episode, sharing their success with posting on social media platforms based on Twitter engagement. We explain how they use Twitter to determine which content performs well and then share it on other platforms. We talk about the benefits of hiring coaches or experts to improve specific skills within a team. We also discuss the effectiveness of posting text-based content on LinkedIn compared to videos. We introduce the concept of AI-assisted content creation and its potential for generating leads. Overall, we encourage feedback on the new format and invite listeners to rate, review, and subscribe to the podcast.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: AI-Assisted Content, Marketing Coaches, Twitter First Approach, LinkedIn Growth Strategy (Experiments Dec 2023 Week 2)
- (00:27) Posting on social networks based on Twitter performance
- (03:26) Tweaking hooks to improve post performance
- (05:39) Disagreement on the value of coaching vs hiring
- (06:05) Positive results from working with a marketing coach
- (08:37) Nuanced discussion on the value of coaching
- (09:04) A/B testing video vs text content on LinkedIn
- (10:06) Text performs better than text with video or just video.
- (10:34) Video with text helps build a deeper relationship with people.
- (11:39) Neil’s LinkedIn posts have varying views, some reaching 700k.
- (12:01) AI-assisted content is being used to create blog posts.
- (12:58) Conversions from AI-assisted content range from 0.25% to 0.5%.
- (13:31) It is too early to determine revenue from AI assisted content.
- (13:49) AI-related content leads to better quality leads.
- (14:11) Optimizing AI-related content pages at scale.
- (14:39) That’s it for today! Don’t forget to rate, review, and subscribe!
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- X @ericosiu
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