In episode #2524, we discuss Apple’s declaration of war on newsletters. Join us as we explore the recent developments and changes implemented by Apple that impact newsletter creators and subscribers. We investigate the potential implications for content creators, marketing strategies, and the future of newsletters in light of these changes. Hear valuable insights into the evolving landscape of digital content distribution and the challenges faced by newsletter platforms. Whether you are a content creator, marketer, or avid newsletter reader, this episode offers valuable analysis and recommendations to navigate the shifting newsletter landscape effectively. Tune in to stay informed and adapt your marketing strategies accordingly in response to Apple’s latest moves.

TIME-STAMPED SHOW NOTES:

• [00:00] Today’s topic: Apple Declares War on Newsletters.
• [00:10] How iOS 17 will impact the distribution of marketing material.
• [01:15] Ways companies are adapting to Apple’s new privacy rules.
• [02:05] Results from a survey regarding the impacts of Apple’s privacy rules.
• [02:58] What Apple is really good at: telling a story.
• [03:12] Why newsletters are not at risk, despite the changes by Apple.
• [04:07] An essential metric to track the success of newsletters.
• [04:24] We share our newsletter tracking metrics. 
• [05:17] That’s it for today! Don’t forget to rate, review, and subscribe!

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Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!
• ‘Apple has declared war on email newsletters’ | Substack
• Beehiiv
• Sign up for the next Marketing Mastermind class on Leveling Up Founders

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• Twitter @ericosiu

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