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Eric and Neil open up their own marketing week. Eric’s $250 test assignment that turned into a $2,000 quote, the GrokBots he built in his free time (a call bot that phoned a spa and confirmed a booking, a haggle bot renegotiating every software bill, and a speed-to-lead bot that calls every form fill within 60 seconds), and the 2×2 he uses to decide which agency work becomes a reusable workflow and which gets killed. Neil on speed to learning, why wins on one channel take too long to reach the rest of the company, and how he finds agencies that stopped growing and buys the ones losing deals only because they are too small. Then the social tests: Neil’s new screen-share format and LinkedIn engagement scraping, Eric’s comment-to-DM flow with Lead Shark and Goji Berry, and the YouTube video that was edited entirely by AI.

Key takeaways
◾Every lead gets a call within 60 seconds; a bot can do it and sound good
◾Speed to learning is the bottleneck: move a win from one channel to every channel fast
◾Reusable workflows beat custom premium work; build them, then hand them to the team

Chapters
00:00 Our marketing week: the $250 test that failed
02:42 The GrokBot that booked Eric’s massage
04:17 Haggle bot and speed-to-lead in 60 seconds
05:18 Neil: speed to learning
07:46 Buying agencies that stopped growing
10:24 Eric’s 2×2: reusable workflows
13:14 Neil’s new screen-share format
15:40 Scraping your LinkedIn engagers
16:38 Comment-to-DM with Lead Shark and Goji Berry
18:21 YouTube: relevant views beat viral views
19:54 A fully AI-edited video
22:16 AI thumbnails that actually look like you