Episode #1019
How Much Work it Takes to Build a “Popular” Podcast
May 16, 2019

In episode #1019, we discuss how much work it really takes to build a popular podcast. Tune in to hear what goes into a moderately successful podcast like ours.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Much Work it Takes to Build a “Popular” Podcast
  • [00:40] We have a decent-sized podcast, but we’re no Joe Rogan.
  • [01:02] We are consistent.
  • [01:05] It takes commitment.
  • [01:35] Eric has really put effort into Growth Everywhere and he has grown it slowly.
  • [02:20] It’s always a lot of work to create and publish the content.
  • [03:01] If you already have an audience, it makes it easier to gain listeners.
  • [03:50] It will take a lot of effort. If you don’t want to be consistent, don’t waste your time.
  • [04:40] That’s it for today!
  • [04:44] Don’t forget to check out Single Grain for more info about our free live event in June.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How To Grow Fast On X
January 21, 2026

Neil and Eric break down why posting less but better is the fastest way to grow on X, reacting to a deleted Nikita Beer take on wasted reach and low quality engagement. They dive into finding your aut...

Episode
Companies Ignoring Claude Code Will Get Left Behind
January 20, 2026

In this discussion, we explore how larger companies often face greater inertia and resistance to change, especially when it comes to AI adoption. We reference an insightful Elon Musk interview that hi...

Episode
How Claude Code Can Replace Your Marketing Team
January 19, 2026

Neil and Eric break down how cloud code and AI tools are reshaping marketing teams, using real examples from go to market planning, SEO, sales outreach, and internal automation. They explain why junio...