Episode #838
How To Make Your SEO 10x More Effective 
November 16, 2018

In episode #838, we discuss ways to make your SEO 10x more effective. Tune in to hear the one thing you may not be doing.

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TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How To Make Your SEO 10x More Effective
  • [00:48] Conversion rate optimization is the thing to do.
  • [01:35] It’s the one thing in marketing that, while unpopular, is the most effective.
  • [02:40] Conversion XL is a great blog for ideas and inspiration.
  • [02:46] Conversion-Rate-Experts is another great resource.
  • [02:57] Quicksprout is a third resource to check out.
  • [03:08] If you are looking for a paid solution, look at Visual Website Optimizer.
  • [04:00] Quantitative data will be helpful in determining where you lose people.
  • [04:20] Using SurveyMonkey, you can get feedback you wouldn’t get from data.
  • [05:35] You’re going to have to run a ton of tests to get statistical significance.
  • [06:15] If you don’t have a ton of traffic and you’re in the B2B space, you may not want to optimize for sales, but rather for leads.
  • [06:46] That’s all for today!
  • [07:14] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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