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A cafe in San Francisco lets startups pay to brand the drinks, so you can order an ElevenLatte or a MongoDB Greens. Eric thinks it is genius and cheap. Then the segment everyone will argue about: an Instagram reel showing a brand that does not exist ranked number one on ChatGPT for a real query. Neil and Eric take apart how it was done, why AEO is still SEO underneath, what Kimi’s download and DAU curve says about Chinese model adoption, and why the Philippines back office grew instead of collapsing after ChatGPT.
Key takeaways
◾Brand in the places your buyer already stands, not just the feed
◾If you can game it, it is a ranking system, and ranking systems are SEO
◾AI made offshore work more valuable, employment is up 20% and revenue up 30%
Chapters
00:00 Intro Etiquette Matters
00:07 Branding in Public Places
03:22 Ranking on ChatGPT
05:34 AEO Is Still SEO
06:16 Kimi’s Growth Surge
08:41 Marketable Moments Matter
12:19 AI Creates More Jobs
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