In episode #2962, Eric Siu and Neil Patel discuss buying attention in digital marketing, the evolution of personal branding, and the growing role of AI. They highlight the risks of algorithm changes and the need to combine human insight with AI to drive business efficiencies.

Note: This episode was recorded during the hosts’ travels. Audio quality may be lower than our usual standards.

TIME-STAMPED SHOW NOTES

(00:00) Buying Attention in the Digital Age

(03:26) The Evolution of Personal Branding

(11:22) AI: Overhyped or Underestimated?

(17:52) Driving Efficiencies with AI

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu

Drop Us a Review If You Enjoyed the Episode!