In episode #2882, Eric Siu and Neil Patel discuss the significant salaries of in-house creators and the complexities of managing influencer relationships. They break down the ROI of various influencer categories, emphasizing the profitability of micro influencers compared to celebrities.
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TIME-STAMPED SHOW NOTES:
(00:00) The Rise of In-House Creators
(02:56) Influencer Marketing ROI: A Deep Dive
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