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It took 64 clicks to buy a Tesla online, 30 of them signing loan documents. Eric explains the five-step algorithm from the book of the same name (question, delete, simplify, speed up, automate) and how it 20x’d Tesla’s website sales. Then the data: AI-generated ads are beating human creative on completion rate (92% vs 90% on connected TV), Shopify’s Q2 shows $116 billion in GMV and a platform built for AI agents, and Neil’s case that SEO and GEO are merging into one thing, brand. Eric on the new agents he is testing, Instinct and Meta Muse, and the week’s grand finale: Rohan Nayak’s post on how Pocket FM went from zero to $500 million in ARR with an AI ad machine that makes 17,500 ads a month.

Key takeaways
◾Question, delete, simplify, speed up, then automate; most people automate first and fail
◾SEO or GEO, the long game is brand; you have to show up everywhere
◾A 2% to 2.25% CTR lift cut Pocket FM’s CAC by 30%; build the ad machine around that insight

Chapters
00:00 Tesla 20x’d website sales: 64 clicks to 3
01:35 Buying a car on a website
02:55 AI ads beat human creative on completion
04:19 Shopify Q2: $116B GMV and AI commerce
05:38 SEO and GEO are merging into brand
08:04 Search everywhere optimization, again
10:49 A SaaS company diversifying off SEO
11:46 Instinct and Meta Muse agents
14:15 Pocket FM: $0 to $500M ARR with 17,500 ads a month
17:11 Build your own ad machine