Episode #
The Best Way to Engineer Word of Mouth Marketing #2371
February 16, 2023

In episode #2371, we talk about the best way to engineer word-of-mouth marketing. We all know the usefulness of free, word-of-mouth marketing, but how can you engineer it for your offer? In this episode, we explore a few examples and ideas that might get the cogs turning for you. Tune in to hear about viral content, freemium models, and more!
TIME-STAMPED SHOW NOTES:

[00:22] Today’s topic: The Best Way to Engineer Word of Mouth Marketing.

[00:30] What is word-of-mouth marketing and why is it important?

[01:32] Standing out and becoming indispensable.

[02:26] Weighing the usefulness of referral programs.

[03:15] Basing your offer on price, and creating a free version.

[05:39] Using viral content as a means to build hype and promote your offers.

[08:01] That’s it!

[08:06] Go to https://www.marketingschool.io for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Seth Godin

Purple Cow

Linchpin 

Harmon Brothers

Ubersuggest 

Dharmesh Shah

HubSpot 

$100M Offers

Alex Hormozi

Coffeezilla  

Logan Paul 

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Neilpatel.com

Quick Sprout 

Growth Everywhere

Single Grain

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover Latest Episodes

Episode
Is Storytelling the New Marketing?
December 26, 2025

Neil and Eric break down why “storyteller” is suddenly the hottest corporate job title, from a Wall Street Journal trend to LinkedIn listings doubling in a year and Vanta paying up to $274,000 for...

Episode
What We Would Gamble On
December 24, 2025

Neil and Eric break down smart bets from a work and investment perspective, why crypto still has upside potential, and why hiring great people only works at the right stage of business. They share rea...

Episode
AI Law Firm Hits $100M But…
December 24, 2025

In this episode, Neil and Eric break down the rise of AI hype versus real usage, using Harvey AI, Microsoft Copilot, and ZoomInfo as case studies. They discuss $8B AI valuations, low user adoption, re...