Episode #
The Best Way to Engineer Word of Mouth Marketing #2371
February 16, 2023

In episode #2371, we talk about the best way to engineer word-of-mouth marketing. We all know the usefulness of free, word-of-mouth marketing, but how can you engineer it for your offer? In this episode, we explore a few examples and ideas that might get the cogs turning for you. Tune in to hear about viral content, freemium models, and more!
TIME-STAMPED SHOW NOTES:

[00:22] Today’s topic: The Best Way to Engineer Word of Mouth Marketing.

[00:30] What is word-of-mouth marketing and why is it important?

[01:32] Standing out and becoming indispensable.

[02:26] Weighing the usefulness of referral programs.

[03:15] Basing your offer on price, and creating a free version.

[05:39] Using viral content as a means to build hype and promote your offers.

[08:01] That’s it!

[08:06] Go to https://www.marketingschool.io for more resources!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Seth Godin

Purple Cow

Linchpin 

Harmon Brothers

Ubersuggest 

Dharmesh Shah

HubSpot 

$100M Offers

Alex Hormozi

Coffeezilla  

Logan Paul 

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Neilpatel.com

Quick Sprout 

Growth Everywhere

Single Grain

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover Latest Episodes

Episode
Are You Just An AI Slop Cannon?
February 25, 2026

AI is reshaping the K-shaped economy and separating high agency leaders from low agency workers. In this episode, hosts Neil and Eric break down what the K-shaped economy means, how AI mastery creates...

Episode
The YouTube Algorithm Update No One Is Talking About
February 24, 2026

Neil and Eric break down why YouTube is cracking down on sensational headlines after a filtered video with a 9% CTR stalled in traffic. They share hard-earned lessons from early clickbait marketing da...

Episode
Lessons From A Private Founder’s Retreat
February 23, 2026

Marketing School is back with Neil and Eric live from Palm Beach unpacking founder retreats, big TAM strategy, AI disruption, and the future of universal basic income. They break down the powerful “...