In episode #2459, we share our perspective on a “cookieless” future and what you can do about it. As you probably already know, third-party cookies are being phased out and many digital marketing companies are scrambling. If you’re prepared, however, a cookieless future could actually be a significant asset. Join us as we discuss the beneficial ways you can use the data at your disposal, how to connect with your customers going forward, and more!
TIME-STAMPED SHOW NOTES:
- [00:00] Today’s topic: The cookieless future is here. Here’s what to do about it.
- [00:06] Why we think small businesses should do nothing.
- [00:30] What large corporations should do; starting with working on their data analytics.
- [00:56] First-party versus third-party data and how to have more control of your funnel.
- [02:03] How a cookieless future can actually be an asset.
- [02:17] Tips for making better-informed decisions using the data at your disposal.
- [02:49] Helpful insights you can glean from Google Analytics (and why GA4 sucks).
- [03:52] Advice for reaching your customers in a cookieless future.
- [05:10] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
- Don’t forget to help us grow by subscribing and liking on YouTube!
- Fingerprint Pro
- Google Analytics
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- Twitter @neilpatel
- Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Discover Latest Episodes
In this episode #3067, Eric and Neil discuss how content creation is shifting from keyword-heavy tactics to covering topics in depth, especially with AI reshaping SEO. They highlight the value of plat...
In this episode #3036, Eric and Neil discuss how AI is reshaping the job market, with fewer junior roles available and a growing demand for senior talent. They highlight the importance of adapting thr...
In this episode #3035, Eric Siu and Neil Patel discuss the AI talent shift from Meta to Elon Musk’s XAI, the challenges of adopting AI, and the tough truths of angel investing. They also explore You...