In episode #2924, Eric chats with Seth Godin about what truly makes great marketing—creating meaningful stories and focusing on long-term success. Seth shares why understanding your audience is key and talks about his love for writing and how books can make a real impact. This conversation will inspire you to think bigger and aim higher.
Get a copy of Seth’s book “This is Strategy” here: https://seths.blog/tis/
TIME-STAMPED SHOW NOTES:
(00:00) – Understanding Modern Marketing Misconceptions
(02:52) – The Philosophy of Strategy
(05:47) – The Importance of Focus in Marketing
(09:04) – Games and Infinite Play in Business
(11:57) – Empathy and Its Role in Strategy
(14:47) – Navigating Systems in Business
(18:05) – The Power of Time in Strategy
(21:00) – Generosity and Authenticity in Business
(23:50) – The Strategy Behind Book Publishing
(29:10) – The Journey of Writing and Its Impact
(31:35) – The Birth of Email Marketing
(35:48) – The Importance of Focus in Business
(39:55) – Understanding Long-Term Games
(43:45) – The Transformative Power of AI
(48:34) – Education and the Need for Change Agents
(49:58) – Mastering the Art of Storytelling
(53:50) – The Balance Between Hustle and Patience
For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu
Drop Us a Review If You Enjoyed the Episode!
Discover Latest Episodes
In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the t...
In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expec...
In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role...