In episode #548, Eric and Neil discuss what Bitcoin has taught them about marketing. Tune in to hear how you can leverage trends for success.

Time-Stamped Show Notes:

• [00:27] Today’s Topic: What Bitcoin Can Teach You about Marketing
• [00:45] Everyone is talking about bitcoin.
• [01:10] Bitcoin is an explosive trend right now.
• [01:44] If you can leverage a sexy topic and sell products around it, you can make a TON of money.
• [02:50] 3D printing stock exploded because it was trending for a time.
• [03:18] Ride the wave! Always take advantage of any product or technique’s popularity.
• [03:33] 22 Immutable Laws of Marketing is a great resource for understanding how to ride the wave.
• [04:15] Keep in mind, once everyone has caught onto the popular, buzzworthy, trend, it won’t last. What goes up, must come down.
• [04:55] Time it right and always be early to the trend.
• [05:40] Be patient and shoot for long-term goals.
• [06:15] If you believe in something, stay the course until you achieve success.
• [06:38] Bitcoin is only ten years old. It may take another ten years to see greater success.
• [07:04] If you are not a long-term believer in what you are doing, don’t waste your time on it.
• [07:16] That’s all for today!
• [07:18] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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