In Episode #72 Eric and Neil discuss they type of content you should be publishing on LinkedIn. Listen as they tackle post-strategy for target audiences, the benefits of posting directly to LinkedIn, the metrics LinkedIn offers, and why you need a personal blog to supplement whatever you post on LinkedIn.

Time Stamped Show Notes:

• 00:29 – Today’s topic: What kind of content should you publish on LinkedIn?
• 00:45 – LinkedIn built up an organic traffic base
• 00:50 – Benefits of being able to publish on LinkedIn
  • 01:12 – Posts rank on Google
  • 01:29 – Eric syndicates his posts on LinkedIn
• 01:44 – The more content Neil posts on LinkedIn, the more contact requests he gets
  • 02:02 – More contact requests results in more business inquiries
• 02:30 – Posting same content from your blog to LinkedIn doesn’t do as well as unique content
• 03:12 – Add your sites and projects to your LinkedIn profile
• 04:00 – Metrics on LinkedIn posts
  • 05:06 – Writing specific, tailored content performs the best
• 05:57 – Google’s duplicate content vs syndicating on LinkedIn
• 06:56 – Blogging on LinkedIn doesn’t mean you don’t need a personal blog

3 Key Points:

1. LinkedIn is has evolved from a nifty social media platform for professionals, into a networking juggernaut.
2. Utilize LinkedIn for content–it ranks on Google too!
3. Unique content does better than posting syndicated content.

Resources Mentioned:

• LinkedIn – A social networking service where you can publish content

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu