Episode #1483
Why You Need to Optimize Your Content for Search Intent

August 24, 2020

In episode #1483, we discuss why you should optimize your content for search intent. You need to have content that appeals to top, middle, and bottom of the funnel searches to ensure that you capture as much traffic as possible. Tune in to hear how Ubersuggest can help you get ahead of your competitors! 
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why You Should Optimize Your Content for Search Intent. 
[00:33] What we mean when we talk about search intent.
[01:04] An example of how our agency websites and content are set up. 
[01:28] How your content should be adjusted according to the top, middle, and bottom-funnel.
[02:08] Choose keywords that have buy-related words in them such as “discount”. 
[02:21] Use comparison keywords such as Mailchimp versus ConvertKit.
[02:35] When you do your keyword research, look for ones with a high CPC.
[03:06] Make sure that your content covers the top, middle, and bottom of the funnel traffic. 
[03:28] Use tools like Ubersuggest to see what keywords your competitors are optimizing for.  
[04:10] That’s it for today!
[04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
 
Links Mentioned in Today’s Episode:
 
Mailchimp
ConvertKit
Ubersuggest 
 
Leave Some Feedback:
 
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
 
Connect with Us: 
 
Neilpatel.com

Quick Sprout 
Growth Everywhere
Single Grain

Twitter @neilpatel 
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover Latest Episodes

Episode
Cool S**t We’re Doing In AI This Quarter, How This Weird Economy Is Affecting Marketing, How We’re Generating Pipeline In A Weird Economy
May 29, 2025

In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the t...

Episode
How Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being ‘Nice’, 14M YouTuber Quits – Is Going Viral Worth It?
May 28, 2025

In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expec...

Episode
SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn’t Make You More Money, How To Get A 50% Discount On Luxury Clothes
May 27, 2025

In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role...