Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/
Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Eric introduces the new AEO: Autonomous Engine Optimization, the AI harness Nick Eubanks used to grow a 12-week-old website, and why every sales call and customer conversation inside your company is a page waiting to be published. Then the self-improving product has arrived: Amplitude’s Wave agent found its own problems and shipped fixes worth +160% engagement and a 6% to 9% onboarding lift. Eric and Neil also pick apart OpenAI’s GPT-6 Astra launch, the five things that took Andrew Warner’s new YouTube channel to 937,000 views in a month, how B2B buyers now find agencies through Claude, and why the best salespeople sell like doctors.

Key takeaways
◾AEO now means autonomous: content creates, drafts and ships itself with a human in the loop
◾Self-improving products are live: Wave found and fixed real conversion problems on its own
◾On YouTube, info calls, retention data and trending topics beat subscriber counts

Chapters
00:00 The new AEO: Autonomous Engine Optimization
03:07 Self-improving products: Amplitude’s Wave agent
06:44 OpenAI’s GPT-6 Astra launch misstep
11:37 Andrew Warner: 937K views in a month
16:48 How buyers find agencies through Claude
21:18 Sell like a doctor