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Episode #1253
This Can Bring 10x More Results Than a Super Bowl Ad
January 05, 2020

In episode #1253, we talk about how TEDx can get more results than a Super Bowl ad! With so many useful platforms out there, an expensive Super Bowl ad is not necessarily the way to go to reach the mo...

Episode #1252
Why Luminary Is Failing
January 04, 2020

In episode #1252, we discuss our reasons why we think Luminary is failing as a business. Luminary is a podcast production studio that raised well over $100 million to try to build the Netflix for podc...

Episode #1251
How Success Gaps Can Guide Your Content Marketing
January 03, 2020

In episode #1251, we look at how you can use success gaps to steer your content marketing strategy. So what exactly is a success gap and what does success look like for your customers? The key is that...

Episode #1250
The Latest Business Trends That Will Guide Your Marketing
January 02, 2020

In episode #1250, we go over all the latest business trends to guide your marketing in the new year. There are a lot of things going on in the business world that we do want to call out because these ...

Episode #1249
7 Social Media Tools for 2020 & Beyond
January 01, 2020

In episode #1249, we are going over 7 social media tools for 2020 to help you manage and organize all that is happening in the space. We start off with social media management and reporting, why now i...

Episode #1248
2020 Has Begun. Don’t Forget These Oldies But Goodies To Grow
December 31, 2019

In episode #1248, we are going to go over some oldies but goodies to help you grow your business in the new year. Often times we focus so much on all the new tools, but today we want to talk about the...

Episode #1247
Should You Sign Up For TikTok in 2020?
December 30, 2019

In episode #1247, we discuss whether or not you should sign up for TikTok in 2020. TikTok is the newest social network, mainly used for much younger people, allowing users to create short lip-sync, co...

Episode #1246
A $3000 Story. Was it Really Worth It?
December 29, 2019

In episode #1246, we talk about a $3,000 story and if it was really worth it or not? Have you ever invested in something and then wondered if it was actually money well-spent? For today’s show, Neil...

Episode #1245
The Best Marketers Are The Most Entrepreneurial
December 28, 2019

In episode #1245, we discuss why the best marketers out there are usually more entrepreneurial! Looking at our own experiences coming up in marketing and in particular the example of our friend Syed B...

Episode #1244
How This Ad Lost One Company a Billion Dollars
December 27, 2019

In episode #1244, we talk about how Peloton lost a billion dollars in company valuation the day a new advert for their bike came out! The ad caused a big stir with claims of sexism and elitism and the...

Episode #1243
What You Can Learn From The Popeye’s Chicken Sandwich
December 27, 2019

In episode #1243, we talk about what you can learn from Popeyes’ chicken sandwich feeding frenzy. As marketers we often forget how effective it can be to test your strategies before doubling down on...

Episode #1242
The Big Mistake You Are Making on Social Media
December 25, 2019

In episode #1242, we share the biggest mistake you’re making on social media. While repurposing content can be effective, it’s imperative to consider whether the content is appropriate for each ne...