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Episode
Would You Rather Buy Pinterest Ads or Snapchat Ads? #1833
August 21, 2021

In episode #1833, we talk about Pinterest versus Snapchat and which platform is a better option for advertising on. Rather than going with one or the other, a far smarter approach would be to test bot...

Episode
How Neil and Eric Would Do Twitter If They Focused On It #1832
August 20, 2021

In episode #1832, Eric and Neil talk about how they would use Twitter if they focused on it. Eric and Neil are big believers in drilling down on the thing that works, and even though they have both do...

Episode
3 Quick Copy Fixes For A Better Conversion Rate #1831
August 19, 2021

In episode #1831, we give you three quick copy fixes for a better conversion rate. Whether it is by adjusting CTAs, adding in personalization, or taking action on audience surveys, these hacks will up...

Episode
How Many Marketing Channels Is Too Many At A Time? #1830
August 18, 2021

In episode #1830, we talk about just how ‘omni’ to go with the omnichannel approach to marketing. Here at Marketing School we are big on the omnichannel approach but we also believe that there are...

Episode
It’s Not Just You, Everyone’s Web Traffic Is Down #1929
August 17, 2021

In episode #1829, we talk about the new Google updates, the effects they have had on traffic across the board, and what you can do about this. While algorithm changes have knocked the traffic of almos...

Episode
3 Fractional Marketing Roles to Hire For #1828
August 16, 2021

In episode #1828, we speak about three of the fractional marketing roles that we love hiring for. By fractional, we mean part-time, and while it may seem at first that employees of this sort are a was...

Episode
3 Creative Ways to Use YouTube for Traffic #1827
August 15, 2021

In episode #1827, we give you three creative ways to leverage YouTube to grow your audience and traffic. YouTube is the second most used search engine in the world, so the time has never been better t...

Episode
How to Meet Billionaires (The Easy Way) #1826
August 14, 2021

In episode #1826, we talk about how to meet and form relationships with billionaires. What makes billionaires good people to know is that for the most part they will be well connected and they will al...

Episode
How to Grow Your Podcast Consistently #1825
August 13, 2021

In episode #1825, we give you top tips for growing your podcast. Out tips cover the basics such as recording and posting consistently. We also talk about using insights to guide decision-making, drill...

Episode
5 Unorthodox Ways to Get More Backlinks #1824
August 12, 2021

In episode #1824, we give you five lesser-known ways to get more backlinks. Listen in and hear strategies for building partnerships with people who linked to your site, using eye-catching infographics...

Episode
When Should You Continue, Pause, or Scrap a Marketing Campaign #1823
August 11, 2021

In episode #1823, we give you our thoughts on when to scrap, pause, or continue a campaign. Tuning in, you’ll learn what to look out for in a campaign to assess its success so that you know how to a...

Episode
You Should Spend 90% of Your Time Focused on This #1822
August 10, 2021

In episode #1822, we talk about why you should spend 90% of your time on recruiting. The fact of the matter is that if your goal is to grow as fast as possible, you need to hire the best people out th...