In episode #637, Eric and Neil explain why paid ads are better than SEO. Tune in to hear why you should be focused more energy on paid ads....

In episode #576, Eric and Neil explain how you can get away with charging more and still be successful. Tune in to hear what “niching down” is and why it can help your business. ...

In Episode #424, Eric and Neil discuss what part of your funnel you should focus on. Tune in to learn the different parts of a funnel, how to find your weakness, and the actions you can take to make s...

In Episode #382, Eric and Neil discuss how to determine customer lifetime value. Tune in to learn the simplest formula you can use to calculate your customer lifetime value. Eric and Neil also drop se...

In Episode #168, Eric and Neil discuss how to create content that people actually search for. Creating content that grabs an audience and attracts visitors requires some effort on your part, but wher...

In Episode #161, Eric and Neil discuss the 7 elements of an effective marketing report. The marketing report reflects the health of your business and is a great sending base to inform that next step. ...